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Case studies · 2022 to 2026

The work. The numbers.

A selection of the clients we’ve worked with. Every project is measured against revenue, pipeline, or the outcome the client hired us for, not vanity metrics.

Some clients prefer to stay anonymous. Full case studies are available on request, under NDA.

Cases 01 to 0914 active clientsMeasured results on every project2026
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Case 012024 – 2025Professional services

Belford & Co. — From law firm to category brand.

Fractional CMOBrandWebSEOContent

An 80-attorney commercial practice rebuilt as a recognised voice in mid-market M&A. New brand, new site, six-pillar editorial programme, and a defensible category of one in their region.

+312%
Organic leads YoY
4.2×
Avg. deal size
18mo
Engagement
Case 022025SaaS · Series A

Klera — A Series A launch that actually landed.

PositioningWebPaidPR

Positioning, narrative, launch site, paid programme and a coordinated press push that turned $9M of funding into 3,400 qualified signups in eight weeks — and a competitive moat their next round closed against.

3,400
Qualified signups
8 wk
Launch → Series A close
22
Tier-1 press placements
Case 032023 – 2024Hospitality

Vesper Hotels — Direct bookings, no OTAs.

LifecyclePaidLoyalty

A loyalty-first growth engine that pulled 38% of revenue off Booking.com and back onto the brand's own channels in eleven months. Higher margin, better data, and a guest list the property actually owns.

38%
Revenue off OTAs
2.4×
Repeat booking rate
11mo
Engagement
Case 042024Healthcare

Northwind — A health system, repositioned.

BrandInternal commsWeb

Six hospitals, twenty-three clinics, one fragmented identity. We rebuilt the master brand, the architecture beneath it, and the communications system that finally let physicians and patients speak the same language.

23
Sites unified
+61%
NPS (patient)
9mo
Engagement
Case 052025Capital

Mercato Capital — LP-facing storytelling.

BrandWebReporting design

A $1.4B mid-market PE firm with a generational story buried inside a deck graveyard. We built the narrative, the LP portal, and the quarterly reporting template that now closes capital faster than any deck ever did.

$280M
Fund III closed
14 wk
Brand to launch
100%
Re-up from existing LPs
Case 062023 – PresentFounder brand

The Halsey Group — Founder voice, at scale.

Personal brandContentLinkedInSpeaking

Built a founder brand that opens doors. Editorial cadence, ghostwritten thought leadership, speaking circuit and a personal site that converts inbounds into invitations. Now opening rooms her cold email couldn't.

76k
LinkedIn followers
14
Keynote invites / yr
3
Books in the pipeline
Case 072024Government & public office

Public Official: a reputation rebuilt before campaign season.

Reputation managementSEOSocial mediaWeb

A public official heading into an important campaign. Negative search results filled page one. Outdated social media wasn't reaching constituents. We rebuilt the digital presence and cleared the negative results from page one. The client said the work played a part in the campaign result. Identity kept confidential at the client's request.

Page 1
Cleared of negatives
5×
Social engagement growth
72%
Digital following growth
Case 082023 – 2024Education & trading

TopTier Trader: a reputation crisis, fixed.

Reputation managementSEOContentCommunity

A prop trading educator in a reputation crisis. A viral negative review thread sat at the top of their branded search results, and qualified leads were dropping off. We ran a defensive SEO programme, built an authority content plan, and set up a structured review system. The negative content was off page one within four months.

+142%
Branded search volume
+96%
Non-brand organic traffic
38%
Conversion rate lift
Case 092024 – 2025Fintech & prop trading

The Funded Trader: more organic signups, lower acquisition costs.

SEOPaid advertisingCROEmail

A prop trading firm with a strong product, rising customer acquisition costs, and content that wasn't converting. We rebuilt their SEO around purchase-intent keywords, wrote comparison pages for people choosing between prop firms, rebuilt the email nurture sequence, and ran content-led paid media.

+188%
Organic signups YoY
−34%
CAC reduction
41%
Trial-to-paid conversion lift

“They treat the work like their own money is on the line. With us, it actually is.”

Marcus BelfordManaging Partner · Belford & Co.Book a free 20-minute call

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