How TopTier Trader Repaired Its Reputation and Built Steady Growth
People did not trust the brand enough to buy. We helped them tell their own story, back it up with proof, and turn that trust into customers.
People searching the brand by name
Visits from searches not using the brand name
Support requests per new signup
Average review rating
Industry
Proprietary Trading / Fintech
Company Stage
Growth-Stage (Series A)
Time Working Together
12+ Months (Ongoing)
People Knew the Brand. They Just Did Not Trust It.
TopTier Trader came to us well known but with a serious problem: other people were telling their story for them. Forums, review sites, and social media painted a confusing picture that put buyers off and buried their support team in questions.
People Saw the Brand Differently Everywhere
Negative comments on forums and review sites made people doubt the company right when they were about to buy
Too Many Support Requests
Expectations were unclear, so 40% of new signups needed support within their first 7 days
People Quit Before Paying
Plenty of people knew the brand, but 62% abandoned their cart because they were not sure they could trust it
Others Were Telling Their Story
Competitors and critics were defining what the brand stood for instead of the company itself
"People knew who we were, but they didn't trust us enough to sign up. We needed to take back the story being told about us."
— Head of Marketing, TopTier Trader
Take Back the Story, Then Turn Trust into Customers
We worked on three things: making sure searches about the brand led to honest answers, publishing content that proves the company does what it says, and building trust into every step of buying. We only tracked things that lead to actual sales.
Fixing What Shows Up on Google
- Added the code that lets Google show star ratings next to the brand in search results
- Built pages comparing the brand to competitors, which ranked for searches people make right before buying
- Wrote a ready-to-use FAQ playbook for when bad news hits
- Made sure searches like "is TopTier Trader legit" led to honest, clear answers
Content People Could Trust
- Launched a video series where the founder talks about trading psychology
- Wrote a step-by-step walkthrough showing exactly how payouts work
- Told the stories of real traders, with proof they were genuine
- Published monthly reports on how the platform was performing
Helping More Visitors Become Customers
- Added notes at checkout explaining what happens if things go wrong
- Showed the live status of the platform on the site
- Set honest expectations during signup so there were no surprises
- Added trust badges backed by proof anyone could check
90 Days to Build, Then Keep It Going
Research
2 Weeks- Read what people were saying across 12 review sites and forums
- Studied the story competitors were telling about themselves and the brand
- Went through support tickets to find the most common complaints
- Found searches the brand should show up for but did not
Groundwork
Weeks 3-6- Launched a page that explains the policies in plain terms
- Set up a system for publishing proof of payouts
- Wrote FAQs and content that set honest expectations
- Added the code that lets Google show star ratings in search results
Getting the Word Out
Weeks 7-12- Articles and posts from the founder, in their own voice
- Launched a series of educational videos
- Told the stories of traders who had done well
- Got good reviews seen in more places
Improving and Growing
Ongoing- Made every email and message tell the same story
- Built a small site for tracking payouts
- Kept testing ways to turn more visitors into customers
- Kept watching reviews and forums for problems
Trust Came Back, and Growth Followed
First 75 Days
Visits from unpaid search
First 45 days
Searches for the brand by name
First 60 days
Support requests
Per new signup
People finishing checkout
First 75 days
Longer Term, Over 6 to 12 Months
Review rating
4.8/5.0
Search results for the brand name
100%
What each customer spends over time
+28%
Customers leaving
−19%
What Made This Work
Tell Your Own Story
The company took back its own story, backed by proof anyone could check
Teach, Do Not Pitch
Content that explains how things work earned trust and answered doubts before they became objections
Proof at Every Step
Reasons to trust the company were built into every step, from first search to checkout
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Is Someone Else Telling Your Story?
We will look at what people find when they search your name and tell you plainly what we would fix.
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