How The Funded Trader Grew Signups from Unpaid Search by 188% and Cut Customer Costs by 34%
Their growth had stalled. We helped them get found in search, turn more visitors into buyers, and follow up with customers at the right moments, all in a market where reputation is fragile and the rules are strict.
Signups from unpaid search, year on year
Average cost to win each customer
People finishing checkout
Refund rate
Industry
Proprietary Trading / Fintech
Company Stage
Scale-Up (Series B)
Time Working Together
18+ Months (Ongoing)
A Known Brand, Stalled Growth, Rising Costs, a Shaky Reputation
The Funded Trader was well known, but growth had hit a ceiling. Visits from search had flattened, the cost of winning each customer kept climbing, and changes to challenge rules made buyers hesitate. In a heavily regulated market where reputation matters, they needed growth without cutting corners on compliance or trust.
Traffic Had Stopped Growing
Plenty of people knew the brand, but visits to the site had flattened, so fewer new traders were coming in
Each Customer Cost More to Win
The cost of winning each new customer was rising 27% quarter on quarter, which threatened profit
A Shaky Reputation
Changes to challenge rules and mixed reviews made people hesitate before paying
Strict Rules on What They Could Say
The industry is heavily regulated, so every message had to be careful and honest
"We'd squeezed all we could from the channels we had, and every rule change threw our numbers around. We needed growth that didn't depend on any of that."
— VP of Growth, The Funded Trader
Get Found, Convert More Visitors, Follow Up Well
We worked on three things: showing up in search when traders are looking, improving every step between landing on the site and paying, and sending follow-up emails that increase what each customer spends over time. Everything was measurable and kept within the rules.
Getting Found on Google
- Cleaned up what shows on Google when you search the brand name
- Made sure the brand showed up on 15+ review sites, with a plan for responding to reviews
- Wrote detailed guides that teach traders how things work
- Built a page showing verified proof of payouts
Helping More Visitors Become Customers
- Tested different ways of presenting the plans so the differences were clear
- Added a calculator that shows traders exactly how the profit split works
- Simplified the identity check step (called KYC), reducing friction by 42%
- Added small pop-up notes that answer common doubts right on the page
Following Up at the Right Time
- Different emails for traders before, during, and after their challenge
- An FAQ built from the questions customers actually ask
- Emails that bring back people who started signing up but stopped
- Collected reviews from verified traders and shared them widely
12 Weeks to Build, Then Ongoing Improvement
Research
2 Weeks- Mapped what traders search for at each stage of deciding
- Studied how competitors present themselves
- Read through reviews to see what people praised and complained about
- Found where people drop off before buying
Writing and Publishing
Weeks 3-8- Plain explanations of the rules and policies
- Honest comparison pages
- A library of payout proof
- Guides that teach traders how the challenges work
Improving the Buying Flow
Weeks 9-12- Tested different versions of the plan pages to see which sold better
- Built the profit-split calculator
- Made the identity check easier
- Added the pop-up help notes
Follow-up and Growth
Ongoing- Emails and texts matched to each customer stage
- Automatic answers to common doubts
- Kept growing the base of reviews
- Kept checking how each group of customers behaved
More Signups, Lower Costs, Steadier Results
First 90 Days
Clicks from searches not using the brand name
First 60 days
People finishing checkout
First 90 days
Refund rate
Post-launch
How clear users said the rules were
From user feedback
Longer Term, Over 12 to 18 Months
Signups from unpaid search
+188% YoY
Average cost per new customer
−34%
Google page 1 coverage
92%
Impact of rule changes
−68%
What Made This Work
Start with What People Search
We mapped what traders search for at each stage of deciding and made sure the brand showed up there
Test Everything
We measured and tested each step, from first visit to first purchase
Follow Up at the Right Time
Emails matched to each customer stage, so customers spend more and fewer leave
Related Case Studies
Explore more success stories from our clients
Has Your Growth Stalled Too?
Tell us what is going on. We will look at it and tell you plainly what we would do.
The call is free and there is no obligation.