$57K in 90 Days from Email
How a fashion brand turned email from an afterthought into the channel that earns them the most for what they spend on it.
$57K
Revenue from email in 90 days
+42%
More people opening the emails
+18%
More people clicking through to the shop
34%
Customers who came back to buy again
Industry
Fashion E-Commerce
Women's contemporary apparel
Stage
Scaling Brand
$2M+ annual revenue
Duration
90 Days
Ongoing partnership
The Challenge
Email Made Almost No Money
Email was an afterthought: the same generic message to everyone, and few people opened it. Nothing automatic, no grouping of subscribers.
People Left Full Carts Behind
68% of visitors added items to cart but never checked out, and there was no follow-up to recover those lost sales.
Customers Bought Once and Vanished
Paid ads brought in plenty of new customers, but they bought once and disappeared.
Everyone Got the Same Emails
A brand new customer got the same emails as a loyal big spender. Nothing changed based on where someone was in their relationship with the brand.
"We were leaving so much money on the table. TaqHaus turned our email list into our most profitable channel in less than 3 months."
— Sarah Mitchell, Founder, Luxe Apparel Co.
What We Did
We rebuilt their email from scratch: automatic emails sent at the right moments, to the right groups of subscribers.
Setting Up the System
- Moved them to Klaviyo, an email platform, and connected it to their Shopify shop
- Grouped subscribers by how often they buy, how much they spend per order, and what they buy
- Emails that show each person products picked for them
- Technical settings that keep the emails out of spam folders
Emails That Send Themselves
- A welcome series introducing the brand and its bestsellers
- Emails to people who left a cart or browsed without buying, showing the exact items they looked at
- Thank-you emails after a purchase that also suggest matching items
- Emails to win back customers who had not bought in 60 to 90 days
Regular Campaigns
- Seasonal offers with clear end dates and limited stock
- Early access to new collections for VIP customers only
- Helpful emails on styling and fabric care
- Customer photos and reviews inside the emails
What We Did, and When
Looking at the List
Week 1
- •Went through the existing email list (12K subscribers, fewer than 15% opening or clicking)
- •Found ways to group subscribers by what they had bought and browsed
- •Mapped the path a customer takes from first hearing of the brand to buying again
Cleaning Up
Weeks 2-3
- •Cleaned the list and stopped emailing people who never opened anything
- •Set up groups based on what each subscriber actually does
- •Designed email templates that match the brand and sell well
Setting Up Automatic Emails
Weeks 4-6
- •A welcome series (3 emails) that 51% of people opened
- •Emails to people who browsed but left, recovering 12% of lost carts
- •Follow-up emails after a purchase that bring people back to buy again
- •A campaign that wins back customers who had gone quiet
Sending More
Weeks 7-12
- •Weekly emails with seasonal offers
- •A VIP group with early access to new collections
- •Text messages at the moments people are most likely to buy
- •Tested subject lines, buttons, and send times against each other
The Results
First 30 Days
$18K
Revenue from email in the first 30 days
51%
Of people opened the welcome emails
12%
Of abandoned carts were recovered
+28%
Growth in the subscriber list
90-Day Impact
$57K
Total revenue from email in 90 days
+42%
More people opening the emails on average
34%
Of customers came back to buy again
27%
Of all revenue now comes from email
What Made This Work
Different Emails for Different People
We stopped treating all subscribers the same. Loyal customers got early access, new subscribers learnt about the brand, quiet customers got offers to come back.
Emails That Run Themselves
The welcome, abandoned cart, and after-purchase emails ran automatically around the clock while we worked on the bigger campaigns.
Emails That Looked Like the Brand
Every email matched the brand: clean design, clear writing, and photography that fit the premium feel.
Testing for Revenue, Not Vanity
We kept testing subject lines, send times, and buttons. Every test aimed to increase revenue per email, not just how many people opened them.
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